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How to avoid getting your number banned

Best practices to keep your WhatsApp number healthy.

Messaging through a real number means WhatsApp’s anti-spam rules apply. Protect your number with these habits.

Do

• Warm up new numbers gradually (see the Warmer guide).
• Message only people who expect to hear from you, and honour opt-outs.
• Personalise messages and vary the wording.
• Add delays between messages.

Avoid

• Blasting identical messages to large lists from a fresh number.
• Using bought or scraped number lists.
• Ignoring people who reply STOP.

Monitor your numbers under Ban Risk (Device Health).

Related guides

• Send a bulk messaging campaign
• Set up DRIP message sequences
• Warm up a new WhatsApp number
• Create and use message templates
• Send a single message
• Set up Quick Replies & auto-replies

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