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Manage opt-in and opt-out (unsubscribes)

Respect consent and automatically stop messaging people who opt out.

Honouring unsubscribes keeps your numbers healthy and your messaging compliant.

How it works

1. Open Opt In/Out.
2. Review who has opted out — these contacts are automatically skipped in campaigns.
3. Set opt-out keywords (for example STOP or UNSUBSCRIBE) so replies remove people automatically.

Good practice

• Always give recipients an easy way to opt out.
• Never message people who have unsubscribed — it raises your ban risk.

Related guides

• Send a bulk messaging campaign
• Set up DRIP message sequences
• Warm up a new WhatsApp number
• Create and use message templates
• Send a single message
• Set up Quick Replies & auto-replies

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